• Type
  • Meta data
  • Assets
  • Background set
  • Channels
  • Compatibility
  • Report

Project report

Cadbury Ice Cream
Total global
Benchmark
AdHeed Attention Score

54

points
Benchmark
-4
Stopping Power

54

points
-3
Benchmark
Details
Visibility
60
Dynamic, intriguing opening scene
Fast editing pace in the first 5s
Human face in the first 3s
Eye contact in the first 3s
Use of humor or surprise in the first 5s
Video understandable without sound
Cognitive load
Convincing Power

54

points
-6
Benchmark
Details
Brand(3/4)
Brand appearance (first 3s)
Product as the "hero" of the ad
Brand mention in audio
Natural integration of branding
Connect(4/5)
Tells a story / relatable
Evokes intended emotions
Authentic characters
Music/sound supports emotion
Uses "problem-solution" / "before-after"
Direct(1/6)
Graphical CTA
Textual CTA
Spoken CTA (in audio)
Indicates next step (e.g., website)
Final packshot (product/logo)
Clarity of promotion/offer terms
Understand(4/6)
Product/service category
Identifiable brand
Clear product/service details
Clear reason to believe (RTB)
Clear key takeaway
Clear desired viewer action
Offer(2/5)
Price
Claim/slogan
Promotion
Benefit
Promotion/discount symbol
Asset
Heatmap
Video Insights Timeline

Chart displays selected video metrics on a 0–10 scale over video duration (seconds).

Brand Safety Assessment

Safe

Justification:

The video portrays a relatable, family-friendly slice-of-life scenario with no controversial, harmful, or inappropriate elements.