Delio
Total global
AdHeed Attention Score
67
pointsBenchmark
+17
Stopping Power
58
points+8
Benchmark
Details
Visibility
Presence of a Human Face
Text Simplicity
Dominant Visual Element
Impression of Movement
Convincing Power
80
points+30
Benchmark
Details
Relevance(2/2)
Scene with people
Logo visibility
Persuasion(2/4)
Product presentation
CTA text
CTA symbol
Sensory visualisation
Credibility(1/5)
Verbatim / RTB
Lifestyle situation
Uses the product
Hold product in hands
Interactions
Distinction(3/6)
Price
Claim / Advertising slogan
Contact details
Promotion
Benefit
Promotion symbol
Emotions(2/3)
Satisfaction
Joy
Positive emotions
Brand Safety Assessment
Safe
Justification:
The creative uses standard, positive imagery of a delivery service with no controversial, offensive, or harmful elements present.